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Retail

Retail Industry Essentials (retailers)


Description
This course addresses the main skills that a sales assistant in the retail industry should possess.
Content
  • Preliminaries
  • Welcome
  • About the course
  • General Recomendations
  • Module 1: Introduction to the Retail industry
  • Introduction
  • 1.1 What is Retail?
  • 1.2.Product and retail categories & segmentations
  • 1.2.2 Product segmentation by target.pptx
  • 1.3 Channels and Store Types
  • 1.3.2 E-commerce model
  • 1.4 Staying up to date
  • Let's try what we have learnt
  • Test 1
  • Module 1 Conclusions
  • Module 2: Understanding the customer
  • Introduction
  • 2.1 Who is the Customer
  • 2.2 The Art of the Clienteling
  • 2.3 Customer Experience
  • 2.3.2 Social Media
  • 2.3.3 Comfort elements
  • 2.4 Dealing with demanding customers
  • Let's try what we have learnt
  • Test 2
  • Module 2 Conclusions
  • Module 3: The value-Based selling process
  • Introduction
  • 3.1 The Value-Based Selling Sales Cycle
  • 3.2 Role of the sales associate
  • 3.2.2 Mastering Sales
  • 3.2.3 Retail KPIs
  • Let's try what we have learnt
  • Test 3
  • Module 3 Conclusions
  • Closing
  • Course conclusions and final remarks
  • Satisfaction survey
  • General Guidelines for Participating in Discussion Forums
Completion rules
  • All units must be completed
  • Leads to a certificate with a duration: Forever
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